Patch Partners Supports Small Businesses in Brookfield

AOL Chairman and CEO Tim Armstrong gives advice to small business owners via Patch Partners.

There are tons of small businesses in Brookfield. Some of them may be places you and your family frequent, businesses that have been in Brookfield for as long as you can remember. And some may be your go-to places instead of national chains.

AOL Chairman and CEO Tim Armstrong may stand behind a global brand, but he believes in the power of small businesses. In his recent interview with Patch Partners, a website connecting business owners to Patch in local communities, he offered his insight into what can set a small business above the rest of the competition.

Small businesses can hold a lot of power if they are intuitive with their customer base, Armstrong said.

“Small businesses can be nimble and can have intimate relationships with their customers. Knowing what their customers want is a very big advantage.”

Armstrong also noted that real success lies in what your business offers that the competitors do not.

“The advice I would give is the same advice I give myself—how do you create a differentiated and time-saving experience versus your competition? If a consumer cannot tell another consumer what unique benefit you offer, you might be missing an opportunity,” he said.

Another way to support locally owned small businesses is to participate in American Express's Small Business Saturday on Nov. 24. Last year, over 100 million people participated in this day dedicated to supporting small businesses.

There are more articles and interviews about small businesses on Patch Partners, where you can also sign up for the Patch Partners newsletter and Patch Partners Twitter feed to stay better informed, grow your small business and strengthen your community.

TELL US: If you are a small business owner, did you find this information useful? If you are a patron of small businesses, do you agree with this advice? What are your favorite local businesses, and why?

Steven DeVaux November 14, 2012 at 10:19 PM
They ain't gettin no advertisin' buckaroos from BJ's and CostCo's and they are watching those two giants run all the other small businesses out of town except for the massage parlor, nail salons and dry cleaners. Now they are even competing with Dunkin Donuts!
sock puppet November 14, 2012 at 10:40 PM
Do you even work, DeVaux? If you're unemployed you could always volunteer with the peace corps.
Wondering November 14, 2012 at 10:43 PM
Nope. Peace Corps has standards.
Andrew Turkenkopf November 15, 2012 at 07:11 AM
wait is not enough being done to bring in businesses into town or is it bad to have businesses in town. im confused.
Steven DeVaux November 15, 2012 at 11:43 AM
So are the town's planners and leadership.
Andrew Turkenkopf November 15, 2012 at 03:10 PM
Well at least you seem to providing wise counsel . . .
Amy Lynn November 15, 2012 at 05:11 PM
Andrew...you've been confused for over 30 years...but we still love ya
sock puppet November 15, 2012 at 05:46 PM
DeVaux are you for, or against small business? I can't tell. Prior comments you've made on patch suggest you think they should all go out of business and make way for the big box retailers in order to benefit the consumer. Which would be a sad landscape indeed, but one you seem to have been in favor of.
Steven DeVaux November 19, 2012 at 02:21 AM
Prepare for the civil war. North vs. South in Brookfield. Costco vs. BJ's. Casualties? Brookfield's Small Business. In the end, Brookfield's Chamber of Commerce will be either BJ's or Costco. A chamber of one. Sad. I support a diverse small business community - not one made up of just nail/hair salons, massage parlors, dry cleaners and burger joints.


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