Maybe it's a delayed reaction from its IPO, not sure, but last week I got asked a number of times from a few different business owners whether I thought a Facebook Fan page is really neccessary. Along with it came the lament… it’s for socializing; businesses don’t take it seriously; it will mean I have to be on it all the time and I don’t have the time to do that; I’m trying to run my business, etc., etc.
Stop right there. I’ve heard it all before, and let me just say, respectfully, that you need to get over it and just do it. Build a Facebook Business page. Like it or not, it has become a marketing tool you can no longer ignore. Here are four good reasons why:
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With over 600 million users and almost 50 percent of them on Facebook daily… stop… think about it…, AND over 40 percent of existing businesses already up and running on it, you want your business to be where your customers and your potential customers are going, right? If you knew that your customers were passing by one of the huge billboards in Times Square every day and those billboards didn’t cost millions per month to be advertising there, you would want to be up there… wouldn’t you?
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So think of it that way: a Facebook business page is like that billboard except for the fact that it’s free. Your customers are there, their friends are there. And you can say a heck of a lot more on a FB page than you can on a billboard.
Remember that a Facebook Business page carries good “link juice,” and therefore provides valuable SEO without having to pay for it. So think about the math. The average Facebook page has 140 friends. When you post to Facebook, your ‘friends’ and all their ‘friends’ will view your post. When someone "likes" your post, or your fan page, it spreads. Can you spell V-I-R-A-L? As insane as it might sound, there’s a reason why Shoprite wants you to “like” them on Facebook. Refer to for ways to create a page folks will want to visit.
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[Editor's Note: Don't forget to "like" Brookfield Patch's Facebook Page, too.]